Se—queal Chocolates
Se—queal Chocolate offers a novel, distinct flavor experience with beautiful graphics and movement. The brand brings joy to the chocolate industry by combining luxurious taste with artistic packaging. Each product is crafted to deliver an unforgettable sensory experience, elevating chocolate from a mere treat to a celebration of flavor and design.
Services
Logo, Packaging Illustrations, & Social Media
Industry
Food and Beverage
Team
Bluepoint Creative Agency, Ameenah McCray
Se—queal Chocolate faced the challenge of standing out in the luxury chocolate market with a brand that resonated with consumers seeking both high-quality products and a visually captivating experience. The existing branding did not effectively communicate the unique, distinct flavor experiences and the joy the company aimed to bring to the chocolate industry. Additionally, creating packaging and social media visuals that captured the brand’s essence and appealed to a discerning audience was essential to drive engagement and sales.
Challenges
The rebranding and design efforts for Se—queal Chocolate resulted in a striking and cohesive visual identity that captured the brand's novel and luxurious essence. The new logo, packaging illustrations, and social media graphics introduced beautiful graphics and movement, enhancing the overall aesthetic appeal. As a result, Se—queal Chocolate saw increased brand recognition, higher engagement on social media platforms, and a boost in sales, successfully positioning itself as a distinctive player in the luxury chocolate market.
Results
