Elysian HGC
Be Edible is a cannabis-infused wine company that merges the soothing capabilities of wine with the creative luxury, modernity, and timelessness of cannabis. Through thorough market research, we developed a sophisticated visual identity that aligns with the brand's goal of creating enjoyable and memorable experiences.
Services
Website Design
Print Design
Packaging Design
Industry
Cannabis-Infused Wines
Team
Bluepoint Creative Agency, Ameenah McCray
Be Edible needed to carve out a niche in the emerging market of cannabis-infused wine by creating a brand identity that seamlessly blended the luxury, modernity, and timeless appeal of both wine and cannabis. The primary challenge was to develop a sophisticated visual identity that would appeal to a target audience looking for enjoyable and elevated experiences. The brand also required packaging and a website design that effectively communicated its unique proposition and high-quality offerings.
Challenges:
The comprehensive branding project for Be Edible resulted in a sophisticated and visually appealing brand identity that perfectly aligned with the company's goal of merging the joys of wine and cannabis. Through market research, a refined color palette, and modern design elements, the new visual identity conveyed the brand’s luxury and timeless vibe. The updated packaging and website design provided a consistent and engaging user experience. This rebranding effort led to a stronger market presence, increased customer interest from the target audience.
Results:
