Groove Swim
Groove Swim is a fashion company specializing in ready-to-wear handmade lingerie and swimwear. The brand’s ethos reflects their commitment to expert craftsmanship, ethical practices, and timeless style. Groove Swim appeals to millennials and aims to convey a sense of victory and confidence while maintaining a professional, business-like demeanor.
Services
Logo
Branding Guide
Website Design
Industry
Swimwear + Lingerie
Team
Bluepoint Creative Agency, Ameenah McCray
One of the primary challenges was balancing traditional art elements with modern design aesthetics to create a brand identity that would resonate with their target audience. The task was to make sure the visual language communicates the brand’s core values while being appealing and intriguing. We creating a cohesive brand identity across all platforms—logo, typography, color palette, and imagery—required careful consideration to maintain consistency.
CHALLENGES
The project successfully resulted in a branding identity that seamlessly integrated a modern and traditional aesthetic, which resonated strongly with Groove Swim’s target audience. The new branding materials, including the logo inspired by pin curls, the Lexend typeface, and a selected color palette. Together, we met with goals of adding interest to the overall aesthetuc. With enthusiasm, we conveyed the brand’s commitment to ethical elegance.
SOLUTIONS
