Elysian HGC
Elysian Handcrafted Garment Co. is an affordable luxury fashion brand that emphasizes quality craftsmanship and minimalist design inspired by handmade pieces modern aesthetics. Known for its sleek, high-end style, Elysian creates exclusive, handmade pieces that resonate with fashion-forward individuals who appreciate understated elegance and refined details.
Services
Website Redesign
Photography Direction
Branding
Industry
Handcrafted Apparel
Team
Bluepoint Creative Agency, Ameenah McCray
The challenge was to transform Elysian’s digital presence to reflect a minimalist aesthetic that emphasizes craftsmanship and a refined style. This involved updating the website’s structure and design to deliver a sleek, intuitive experience, aligning with Elysian’s brand values. The project required setting a new direction for product photography, utilizing clean lines and simple backdrops to elevate the visual appeal of each piece. Integrating a mobile app for customer convenience and engagement was also essential, ensuring that Elysian’s signature aesthetic remained consistent across platforms.
CHALLENGES
The project resulted in a cohesive digital experience that embodies Elysian’s luxury brand ethos. The redesigned website features intuitive navigation and elegant layouts, while the product photography now showcases each piece with a minimalist approach, emphasizing craftsmanship and quality. The mobile app further enhanced user engagement, bringing Elysian’s high-end experience to users' fingertips. The refreshed look and seamless user flow were well-received, positioning Elysian as a leading brand in luxury, handcrafted fashion with an elevated digital presence.
RESULTS
